Easol Raises $25M For Its Experiences And Event Marketing, Booking And Payments Platform
12/08/21, 9:59 AM
Location
londonMoney raised
$25 million
The gradual return of tourism and travel in the wake of the Covid-19 pandemic continues to see a wave of startups raising rounds of funding to meet new opportunities in the market. In the latest development, Easol, which has built event and experiences software that third-party companies can use to market and sell bookings — it includes a website builder, reservation and booking tools, and payment plug-ins — has picked up $25 million, a Series A that it will be using to continue building out its software stack, with a view to being a one-stop shop for experiences organizers.
Company Info
Location
london, ontario, canada
Additional Info
“We see that as a major opportunity, giving creators the chance to get inventory from elsewhere and push theirs out to other places.”The company has seen some strong growth in the last year, after a period in which Simpson said it had zero revenue due to travel and gathering restrictions in 2020. The returns are what have made the pitch compelling to these companies: Easol claims that for an event with a $2 million turnover, using Easol’s software instead of a mix of third-party tools works out to more than $80,000 of savings annually.“Easol’s market-leading platform and industry expertise allows clients to imagine and market unique experiences for consumers,” said Evan Feinberg of Tiger Global in a statement. “In the rapidly expanding experience commerce market, we believe Easol is poised to capture outsized growth, and we are excited to partner with Ben, Lisa and the Easol team.”