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Easol Raises $25M For Its Experiences And Event Marketing, Booking And Payments Platform

Dec 08, 2021•over 3 years ago

Amount Raised

$25 Million

London

Description

The gradual return of tourism and travel in the wake of the Covid-19 pandemic continues to see a wave of startups raising rounds of funding to meet new opportunities in the market. In the latest development, Easol, which has built event and experiences software that third-party companies can use to market and sell bookings — it includes a website builder, reservation and booking tools, and payment plug-ins — has picked up $25 million, a Series A that it will be using to continue building out its software stack, with a view to being a one-stop shop for experiences organizers.

Company Information

Company

Easol

Location

London, Ontario, Canada

About

“We see that as a major opportunity, giving creators the chance to get inventory from elsewhere and push theirs out to other places.”The company has seen some strong growth in the last year, after a period in which Simpson said it had zero revenue due to travel and gathering restrictions in 2020. The returns are what have made the pitch compelling to these companies: Easol claims that for an event with a $2 million turnover, using Easol’s software instead of a mix of third-party tools works out to more than $80,000 of savings annually.“Easol’s market-leading platform and industry expertise allows clients to imagine and market unique experiences for consumers,” said Evan Feinberg of Tiger Global in a statement. “In the rapidly expanding experience commerce market, we believe Easol is poised to capture outsized growth, and we are excited to partner with Ben, Lisa and the Easol team.”

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech