Dropp is introducing a new play-to-earn paradigm, where users mint nonfungible tokens (NFT) by applying augmented reality (AR) filters during explorations in the physical world. Dropp is behind the notable NFT collaboration between Hiroshi Fujiwara, the "godfather of streetwear" and legendary musician, and Mark Gonzales, one of the pioneers of modern skateboard culture. Dropp is unique in that it will allow users to plant NFTs in real-world locations in real-time.