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Drift Announces Strategic Investment From Vista Equity Partners; Partnership Will Help Customers Accelerate Revenue Via B2B Conversational Commerce

Sep 01, 2021•about 4 years ago
BostonFinancial ServicesMobile

Description

Drift®, the leader in Conversational Commerce for B2B, today announced a strategic partnership with Vista Equity Partners ("Vista)", a leading global investment firm focused exclusively on enterprise software, data and technology-enabled businesses. Vista's strategic growth investment in Drift will further accelerate the company's mission to make business buying frictionless, more enjoyable and more human.

Company Information

Company

Drift

Location

Boston, Massachusetts, United States

About

Drift® is the leader in Conversational Commerce for B2B, making business buying frictionless, more enjoyable and more human. Drift combines Conversational Marketing and Conversational Sales into a single platform that integrates chat, email, video and artificial intelligence (AI) to power the right conversations at the right time between buyers and sellers. More than 50,000 customers use Drift to deliver a unified customer experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses. For more information, visit www.drift.com and follow @drift.