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Dovetail Raises $5 Million Aud To Empower Organizations To Innovate Faster With All Customer Research Housed In One Central Location

Aug 09, 2021•almost 4 years ago
Sydney

Description

Dovetail, a software company that enables teams to make better decisions through deep customer understanding, today announced that it has raised $5 million AUD to further scale the reach of its customer research platform. The round was led by Felicis Ventures, with participation from Blackbird Ventures, Grok Ventures and Didier Elzinga, CEO of Culture Amp. The company has created a collaborative, easily searchable repository for all of an organization’s customer research to fully inform and expedite product decisions; users can share data-backed insights across the broader business in real time.

Company Information

Company

Dovetail

Location

Sydney, New South Wales, Australia

About

”Dovetail began working with Afterpay in 2017, when the company had less than 40 employees. Before they started Dovetail, Frandsen and co-founder Ash Fogelberg’s startup, ticketing and payments platform 1-Night, was acquired by TicketDirect in 2013.Dovetail’s venture studio is sector-agnostic (though it has strong experience in fintech, SaaS and marketplaces), and works with startups that may not have a product yet, but have founders who “are ambitious, commercially-savvy and bring industry expertise from the field in which they are trying to solve a problem,” said Frandsen. Dovetail has a product agency that serves mostly U.S. companies, but its venture studio is currently focused on Australasian startups, with plans to expand into North America in the future. , Dovetail is a full-service venture studio that works closely with founders who have a great idea, but may lack technical backgrounds.