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Dig Raises $65 Million In Series F Funding Round From New & Existing Investors With Progressive Vision

Oct 27, 2021•almost 4 years ago

Amount Raised

$65 Million

Round Type

series f

Financial ServicesAdministrative ServicesSoftware

Description

DIG, the vegetable-centric, multi-format restaurant group announces its series F raise of $65 million, returning to growth with an industry-leading vision that puts people first. The round, supported by existing investors including EHI (the fund affiliated with Danny Meyer’s Union Square Hospitality Group), Monogram Capital Partners, and Avalt, as well as new investors Kitchen Fund, Eminence Capital, LP, and Inherent Group, enables the re-opening of key locations temporarily closed due to COVID-19 and shifts growth to new markets that will bring its total restaurant count from 30 to 60 over the next three years.

Company Information

Company

Dig

About

Led by CEO Adam Eskin, the company has been building and implementing several programs to this end over the last 18 months, including: DIG Academy: With the goal of providing career development in hospitality, the company launched DIG Academy—a burgeoning training and culinary school—during the pandemic. The company instituted a $2/hr bonus for all CITs (“Chefs-In-Training”, DIG’s term for its hourly teams) throughout the pandemic, which has now been converted to a permanent wage increase. At the start of the pandemic, the company also launched DIG Feeds to support healthcare and other frontline workers with a healthful, nourishing meal. This platform will outlive the pandemic, with a current focus on supporting vulnerable, food insecure communities. As DIG returns to growth, the company will restart its expansion plans beyond the northeast, building new restaurants in both urban and suburban markets across several formats. DIG is also in development with the city of New York to run a pilot program for a company-supported daycare for the hospitality industry. Founded in 2011 in New York City, DIG is on a mission to rebuild the food system not only through creating supply chain, operational, and environmental efficiencies but by changing overall consumer perception of vegetables from a daily necessity to a craveable meal.

Funding Insights

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