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The Desire Company raised $97 million in a Series B funding round led by Cleveland Avenue and supported by Valor Siren Ventures.

May 31, 2024about 1 year ago

Amount Raised

$97 Million

Round Type

series b

AtlantaOther

Investors

Valor Siren VenturesCleveland Avenue

Description

The Desire Company has concluded its Series B funding round, bringing its valuation to $97 million. This funding will expand the company’s expert community and elevate content production capabilities to cater to the growing needs of RMNs. It will also position the company to capitalize on the escalating demand for authentic, expert-driven content, particularly from RMNs.

Company Information

Company

The Desire Company

Location

10 Quarry Lake Court

Atlanta, Georgia, United States

About

The Desire Company was formerly known as DesireList. The Desire Company is the world’s only community of Experts who tell the truth about the products they actually use and trust. Our mission is to empower shoppers to make more educated, confident purchase decisions by providing credible, expert-driven product reviews, how-tos, and classes.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech