Today, a Stockholm-based startup called Depict.ai that has also built a product recommendation tool — which it believes can help any retailer sell like Amazon — is announcing funding of $17 million to feed its own growth in the U.S. an Europe, after picking up 60 customers including Office Depot and Staples. It follows a seed funding round of $2.8 million that the company raised last year from Initialized, EQT Ventures, Northzone and Y Combinator, where Depict.ai was part of the first cohort to go through the program during a Covid-19 lockdown. But between noticing and figuring out (using AI) how to fix that gap between Amazon and the rest of the commerce world when it came to product data, and actually starting Depict.ai to turn that into a business, Edholm had another detour. Since starting Depict.ai, Edholm’s own star as an individual and founder of renown has only gone up: no surprise here, but he’s also now a Thiel Fellow.