D2C Lifestyle Brand Damensch Raises $16.4 Million In Funding Led By A91 Partners
02/28/22, 1:30 AM
Location
Money raised
$16.4 million
Mumbai: Damensch, a direct-to-consumer (D2C) men’s lifestyle brand, has raised $16.4 million in a series B funding round led by A91 Partners.
Company Info
Location
mumbai, maharashtra, india
Additional Info
The company makes loungewear and innerwear for men. It will use the funds to invest in technology enhancements, strengthen and diversify the product portfolio, the company said in a release. In November 2020, the company had raised about Rs 50 crore in Series A funding from Matrix Partners India, Saama Capital, Whiteboard Venture Partners and Alteria Capital. The company will use the fresh capital to also recruit more product specialists. The company expanded its offering within loungewear and sleepwear in 2021.Damesnch The company claims to have made more than 10 million shipments across more than 50 cities. Existing investors Saama Capital, Matrix Partners, Whiteboard Capital and Alteria Capital also participated in this round, Damensch said.