Daasity, an e-commerce analytics and data company, secured $15 million in Series A funding as it continues developing its approach to helping consumer brands better leverage their customer data to make smarter decisions.

The company is also investing in technology development for better data accessibility, data sources and educational resources for better insight into results. Next up, the company will be heads down in making brands’ data infrastructure modular by allowing the ability to configure components of their data infrastructure — as easily as they select food from a menu, LeBlanc said.

Daasity Investing $15M In Data So Consumer Brands Can Do More With It

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Daasity Investing $15M In Data So Consumer Brands Can Do More With It

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