A Tel Aviv, Israel-based startup called Cyabra has built a SaaS platform that measures authenticity and impact within the online conversation, detects false information and its authors, and further analyzes it to connect the dots. The startup announced it has closed a $5.6 million Series A round as it releases several new disinformation detection analysis tools that help to increase authentic conversations, consumer influence, trends, and the success and reputation of companies. Founded in 2018 by Brahamy, COO Yossef Daar and CTO Ido Shraga, the startup aims to become the filtering mechanism for online conversations used by various types of organizations, Brahmy told TechCrunch. The company can differentiate from competitors through its new proliferation modules, also known as Snowball Effect Analysis, which enables customers to understand narratives and discover trends to have a finger on the pulse of genuine conversation, Brahmy continued. The company can gather and analyze information from tens of thousands of data sources, enabling its machine learning to reach accuracy. The company has also enhanced its autonomous client notification system, allowing users to customize preference around changes of authenticity and proliferation shifts in real-time. Cyabra will use the proceeds to bolster its research & development team, expand the company’s global footprint in the U.S. and Asia by adding marketing and sales teams as well as hiring staff, CEO of Cyabra Dan Brahmy told TechCrunch. The Snowball Effect Analysis also allows users to understand how velocity and time can affect the shape of narratives driven by impactful authors. CyabraCyabra uses an AI lens to help its customers understand where communities are forming online to push group messaging. Cyabra says its revenue has increased with a 400% growth in 2020, further showing the need for these organizations to measure genuine conversations occurring online. Some other peers in the industry were acquired by tech giants, including Twitter, which acquired U.K.-based Fabula AI in 2019, and Facebook, which bought UK’s Bloomsbury AI in 2018 to help fight fake news. “We founded Cyabra to bring authenticity to the digital realm, offering solutions to help make sense of the abundance of noise in online conversations today and uncover truths within these narratives,” said Brahmy.