CUUP is the direct to consumer brand opening up a conversation for and between women by creating essential bras for women with boobs. For the first time in history, women don’t have to compromise between style and support: Our bras and underwear are made from high quality textiles using sleek designs and expertly shaped fits. With a team comprised of former senior executives in various industries, we are passionate about giving our community a product that looks and feels great—with real support.