He knew that eventually the company would benefit from a network effect as customers attracted other partners to the network. As that vision has come to fruition, it has caught the attention of investors and today the company announced a $76 million Series C. The company has now raised almost $117 million with today’s investment, according to Crunchbase data. Moore says that the network effect was what is attracting investors and it provides an easy way for the company and its investors to measure success by looking at the network graph. Today, the company has around 65 employees with plans to get to 80 by the end of the year. When we spoke to Moore at the time of the company’s $25 million Series B in August 2020, he talked about diversity and inclusion as part of the entire recruiting process and the culture he and the executive team are trying to create at the company — and he says that has continued as the company has grown.“We talk about it openly and regularly in our executive team meetings. “We’re a B2B company that feels almost like a consumer business in some ways because of all these network effects…and we have a great story to tell and the company is growing very rapidly.