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Crackle Technologies raised $1.7M in a pre-seed round led by We Founder Circle and AC Ventures to develop AI-based products that enhance adtech earnings for publishers.

Sep 10, 202411 months ago

Amount Raised

$1.7 Million

Round Type

seed

SingaporePublishingArtificial IntelligenceAdvertisingAnalytics

Investors

Misfits CapitalGlobal De VcSunicon VenturesFounders Of Impetus TechnologiesAc VenturesWe Founder Circle

Description

Singapore-based Crackle Technologies has raised a $1.7M pre-seed round to build AI-based products to help publishers maximize their adtech earnings. The funding will be used to develop scalable products aimed at transforming programmatic advertising for publishers and developers.

Company Information

Company

Crackle Technologies

Location

Singapore, Southeast Asia, Singapore

About

Crackle Technologies is a Singapore-based company focused on building AI-based products designed to help publishers maximize their adtech earnings. Founded by three ex-Google executives, Crackle applies advanced data analytics and predictive modeling to optimize ad revenue for publishers. The company's mission is to empower publishers to enhance their earning potential and create sustainable business models amidst challenges such as ad blockers and privacy regulations. Since its launch in 2023, Crackle has gained traction and begun generating significant returns for its clients.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers