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Country Delight raised Rs 200 crore in debt financing led by Alteria Capital to expand operations and enhance brand marketing.

Oct 31, 2024•9 months ago

Amount Raised

₹2 Billion

GurgaonManufacturing

Investors

Alteria Capital

Description

Country Delight has secured Rs 200 crore in venture debt from Alteria Capital to support its growth and marketing strategies. The funding will aid in the company's expansion as it prepares for its initial public offering (IPO).

Company Information

Company

Country Delight

Location

Gurgaon, Haryana, India

About

Country Delight is on a mission to bring back the basics of milk, just like it was 50 years ago. Founded by a team of engineers and IIM graduates, we are committed to delivering natural, fresh, and unadulterated milk directly to the doorstep of our consumers. We understand that today’s milk often lacks the purity it once had, being reconstituted or stored for days before reaching homes. Through our tech-driven approach, we source high-quality milk directly from farmers, ensuring our customers enjoy the purest milk with a hassle-free experience—just as fresh as it used to be.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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