AI startup Conversion, co-founded by two UC Berkeley dropouts, raised $28 million in Series A funding led by Abstract, with True Ventures and HOF Capital joining the round.

Jul 30, 2025•3 days ago

Amount Raised

$28 Million

Round Type

series a

Machine LearningSaasArtificial IntelligenceSoftware

Investors

Hof CapitalTrue VenturesAbstract

Description

Conversion, an AI-powered marketing automation startup founded by two UC Berkeley dropouts, has successfully raised $28 million in a Series A funding round. The funding was led by Abstract, with contributions from True Ventures and HOF Capital. The company aims to enhance marketing efforts through innovative automation features. This funding will help accelerate their growth and product development.

Company Information

Company

Conversion

About

Conversion is an AI-powered marketing automation startup founded by two UC Berkeley dropouts. The company emerged from the founders' own needs for marketing tools, which led them to develop innovative automation features. With a focus on enriching contacts and automating workflows, Conversion targets midsize businesses seeking to replace legacy marketing tools. The startup has quickly gained traction and is approaching $10 million in annual recurring revenue.

Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

Tech investment trends

83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

AI startup Conversion, co-founded by two UC Berkeley dropouts, raised $28 million in Series A funding led by Abstract, with True Ventures and HOF Capital joining the round.

Investors

Description

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Funding Insights

Company Information