Contentsquare Completes $190 Million in a Series D Round, Accelerating Innovation in Digital Experience Analytics

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Its financing reflects this — the company today announced that it closed a $600 million Series F round at a $5.6 billion valuation, exactly double Contentsquare’s valuation as of last May ($2.8 billion). The platform uses algorithms to analyze digital interactions and generate insights that, in Cherki’s words, help businesses “access a deeper understanding” of their customers. Using algorithms, the platform attempts to automatically discover areas for improving revenue and experience, delivering metrics and “session replays” that reconstruct the steps individual visitors took on Contentsquare-tracked websites. That’s one of the reasons Jonathan Cherki founded Contentsquare, a platform that allows businesses to track online customer behavior to inform digital strategies. Contentsquare also provides an API that customers can use to integrate the platform with web apps and other systems, like personalization engines. Over one million websites worldwide across all verticals use Contentsquare today,” Cherki said. Elsewhere in the organization, Contentsquare operates a nonprofit foundation to help promote digital accessibility in areas like education and corporate social responsibility.