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Leading Cultural Intelligence Company, Collage Group, Raises $25 Million In Growth Capital To Continue To Fuel Leading Brands’ Engagement With Diverse Consumers

Jun 29, 2022•about 3 years ago

Amount Raised

$25 Million

Description

Collage Group, the leading source of cultural intelligence about diverse consumers announced that it has raised $25 million in growth capital led by Boston-based growth equity firm Wavecrest Growth Partners with participation from industry veteran and investor Dennis Ainge. The new funding will be used to further accelerate growth through additional investments in sales and marketing and through continued focus on its data science and technology platform.

Company Information

Company

Collage Group

About

“Collage Group was founded on this mission–to help corporations unleash the power of culture to drive brand growth. We believe Collage Group provides an essential data and service offering to empower and enable revenue growth, and its traction with over 250 top brands speaks for itself. For more than 10 years, Collage Group has developed consumer insights across race and ethnicity, generation, sexual identity, gender and parent-child relationships with a focus on high-growth consumer segments. Collage Group is the leading source of cultural intelligence about diverse consumers to more than 250 of America’s iconic brands across 15 industries.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech