The company said it will use the funds to expand its stores across geographies (40%), marketing and on-ground activities to drive new customer acquisitions (30%) and back-end operations infrastructure to automate fittings and quality check, hiring and training infrastructure and enhance inventory and private label brands (20%)."The post-Covid exponential increase in screen time across age groups has led to the surge in demand for affordable eyeglasses especially from new-age consumers from smaller towns which are driving the revolution. The company has a strong presence in the offline market through its FOCO Retail Stores (Franchise Owned Company Operated), Converted Local Optical Retail Stores, and CD’s @ home/work/school. Eyewear brand ClearDekho on Wednesday said it has raised $4 million in pre-Series A funding led by Aroa Ventures which happens to be the family office of Oyo founder Ritesh Agarwal. ClearDekho has over 60 operational stores across the country and over 300,000 glasses distributed.