Celd Innovations Limited Secures $100 Million Capital Commitment From Global Emerging Markets (Gem)

Dec 20, 2022•over 2 years ago

Amount Raised

$100 Million

Lagos

Description

CeLD Innovations Limited, doing business as CashToken Africa, has obtained a $100 million capital commitment from Gem Global Yield LLC SCS (GGY), part of GEM. This investment will accelerate delivery of its consumer loyalty reward products to consumers and businesses across Sub-Saharan Africa.

Company Information

Company

CashToken Africa

Location

Lagos, Lagos State, Nigeria

About

CashTOken Africa (CeLD) is Africa's first Cash Reward as-a-Service Company (CRaaS). CeLD has established a robust technology and business model that heralds a new era of HYPER CONSUMER CENTRICITY. We are pioneering a performance based system designed to Optimize Customer Loyalty Investments for Businesses, Celebratory Gift Value Optimization and Public Emotional Equity for Government. The Platform runs on a ground breaking product called The CashToken. The CashToken connects every Patronage or Reward in the nation's economy to an opportunity for Life-Changing Cash Rewards every Friday night at the National CashToken Draw.

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83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Celd Innovations Limited Secures $100 Million Capital Commitment From Global Emerging Markets (Gem)

Description

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