CashTOken Africa (CeLD) is Africa's first Cash Reward as-a-Service Company (CRaaS). CeLD has established a robust technology and business model that heralds a new era of HYPER CONSUMER CENTRICITY. We are pioneering a performance based system designed to Optimize Customer Loyalty Investments for Businesses, Celebratory Gift Value Optimization and Public Emotional Equity for Government. The Platform runs on a ground breaking product called The CashToken. The CashToken connects every Patronage or Reward in the nation's economy to an opportunity for Life-Changing Cash Rewards every Friday night at the National CashToken Draw.