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Innerwear Brand Bummer raised ₹9.25 Crore in a Pre-Series A1 funding led by Gruhas Collective Consumer Fund and Fluid Ventures.

Mar 09, 2024•over 1 year ago

Amount Raised

$92.5 Million

Round Type

series a

Ahmedabad

Investors

Fluid VenturesGruhas Collective Consumer Fund

Description

Innerwear company Bummer has secured ₹9.25 crores in a Pre-Series A1 funding round, with Gruhas Collective Consumer Fund leading the round. This funding further solidifies support from Fluid Ventures, positioning Bummer to achieve its goal of becoming a $100 million company within the next 5 years and focusing on key cities in India for revenue generation and expansion.

Company Information

Company

Bummer

Location

Ahmedabad, Gujarat, India

About

Bummer is a Direct-To-Consumer Innerwear brand hand crafted to cater to India's 200M+ digital millennials. We make the softest underwear in India, made of sustainably sourced MicroModal fabric blending in with a 4 way stretch elastane and bundled with really fun prints and bold colors, A truly fun and comfy underwear experience. The Bummer Team is a community of Millennial & Gen-Zs thriving to make the world a comfortable place, one underwear at a time. Bummer started in 2020, also featured on Shark Tank S1 going viral for the famous 'Doglapan' dialogue & the rest is history ;) Join us to create many more historic moments as we build everyday from 0-1 & 1-100, but more importantly we have fun while doing so. If this sounds fun, we're looking for you & would love to have you on our team.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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