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The startup says the funding is being used to help roll out Creator Studio, a new suite of creator tools for managing learning sessions, audience communication, and revenue performance. In addition, a number of artists, performers, actors and other celebrities also invested, Bright says, including Rachel Zoe, Drew and Jonathan Scott, Judd Apatow, Ashton Kutcher, Amy Schumer, Bethenny Frankel, and Ryan Tedder. Today, Bright says now over 300 notable names have joined the service to engage with fans and continue to build their brand. Unlike social media creator tools, Bright is focused on knowledge-sharing rather than just gaining likes or follows.
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