To win in an AI world, brands need to understand, think, and act like algorithms. The mission of BrandRank.AI is to empower businesses with the insights and guidance they need to protect and grow their brands in the age of generative AI. We are initially focused on the $200 billion search market industry and how the AI search experience will impact brands. We monitor how brands are perceived in the digital ecosystem, especially in must-win areas such as trust, sustainability, product performance, supply chain integrity, and service.