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Bluecore Raises $50M to Accelerate New AI Applications

May 28, 2020•about 5 years ago

Amount Raised

$50 Million

Description

Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced the close of its $50 million Series D funding round. The round was led by existing investor Georgian Partners, who recently raised Canada’s first $1-billion-plus private-sector venture capital fund. Current Bluecore investors FirstMark and Norwest also invested in the round. This new investment brings Bluecore’s total funding to date to more than $100 million.

Company Information

Company

Bluecore

About

Bluecore is a marketing technology company that’s transforming casual shoppers into lifetime customers for the world's fastest growing retail brands. Through its patented shopper and product matching and the release of Bluecore Communicate™, Bluecore Site™, and Bluecore Advertise™ brands are now able to personalize 100% of communications delivered to consumers through their email, ecommerce and paid media shopping experiences. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing brands to manage these communications through a single interface. In 2019, the company bet big on itself when it introduced the industry’s first shared-success pricing model. It’s now credited with doubling email revenue, and increasing customer retention, lifetime value and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora, and Bass Pro Shops.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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