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Uk’S Bloom & Wild Raises Further £50M Funding And Acquires French Rival Bergamotte

Jul 28, 2021•almost 4 years ago

Amount Raised

£50 Million

Amsterdam

Description

A couple of months after acquiring Amsterdam-based Bloomon, Bloom & Wild, a London-based online flower delivery and gifting platform, has made another acquisition. The UK startup that has established itself as a trusted flower delivery brand has now bought Bergamotte, a French-based competitor, for an undisclosed sum.

Company Information

Company

Bloom & Wild

Location

Amsterdam, New York, United States

About

Founded by Romain Raffard and Loïc Reperant in 2015, the company has an extensive range of plants including large indoor and outdoor plants. “There are substantial synergies to be realised from Bergamotte’s insights, expertise, and supplier relationships in the plant market,” says the company in a release. Moreover, the French company uses pop-up stores as a crucial feature of its brand-building strategy. With Bloomon, and Bergamotte under the kitty, the UK company is targeting revenues substantially over £200 million in the current year. At present, the UK company operates across eight countries, including Germany, France, Austria, and the Netherlands.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech