“We started Bloobloom because we didn’t want to choose between looking after ourselves and looking out for others. We wanted to see eyewear afresh – to do it better – and create a brand we would buy. Because we value honesty, we relish buying from similar souls, from people who want to stand for something. Like the small-scale craftsman who handmakes pieces with care in his workshop, or the independent grower who lovingly harvests his own patch of land. Why not be the same with glasses? The best way to be that brand is to get naked. To pop the lid and show you everything – right down to the true cost of every product we make. By seeking your say in what we do, we invite you to walk the road alongside us, keeping us on track. That’s exactly why we came up with our Pair for a Pair programme. To have a positive impact on people who genuinely need it. But it’s easy to make a promise and break it. So always being open about our aims, from the start, is how we commit to doing things the right way. With your support – and of course, wearing truly fabulous glasses.”