Its first product will ship in a few months, but it’s just the start of what the company hopes will be a new approach to using tech to better enjoy nature. One may very well wonder why, after three successive and successful crowdfunding runs on Kickstarter, IndieGoGo, and a self-hosted system, totaling some $10M, does this company need another $8.5 million in capital?“With the best of intentions, millions of dollars disappear overnight when you’re building hardware,” explained Zidar. ”Importantly though, he continued, the investment comes from a recognition by General Catalyst that the company represents an opportunity to engage with an under-capitalized population of hobbyists who spend hundreds on binoculars but buy $30 feeders.