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Better & Better Announces $4 Million Funding To Innovate The Personal Care Industry With First-To-Market Vitamin-Infused Products

Mar 22, 2022•over 3 years ago

Amount Raised

$4 Million

Round Type

seed

Description

Better & Better, a company innovating the wellness industry with vitamin-infused products incorporated into everyday habits, today announced $4 million in funding led by newly-founded global fund Fifth Quarter Ventures (FQV), and supported by Will Smith and Keisuke Honda's Dreamer's Fund, Azure Capital, Alpaca Ventures, and other investors. Better & Better launched in 2020 and experienced impactful growth throughout 2021. FQV and Dreamer's Fund recognized the brand's potential for innovative product expansion and substantial growth within the $450 billion global oral healthcare industry and beyond.

Company Information

Company

Better & Better

About

Better & Better is building the future of personal health, one habit at a time. The brand's current product offerings include science-backed, 2-in-1, natural, vegan toothpaste formulas for the delivery of vitamins in the mouth, plastic-free natural floss, and a bamboo toothbrush. Inspired by an obsession for wellness and a desire to improve upon already existing routines, Better & Better is dreaming up entirely new systems for micronutrient delivery through existing habits. To learn more, please visit betterandbetter.com and the brand's Instagram @becomebetterandbetter. SOURCE Better & Better