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Benitago Group Announces $325 Million Series A Funding

Nov 23, 2021•over 3 years ago

Amount Raised

$325 Million

Round Type

series a

Description

Benitago Group (Benitago), an e-commerce brand incubator and aggregator, today announced it has secured $325 million in Series A funding. The round was led by CoVenture, an asset management firm investing across the capital stack of tech-enabled companies, with additional funding from HSBC UK. Following an initial $55 million raise in early 2021, the Series A brings the company’s total funding to $380 million.

Company Information

Company

Benitago Group

About

Benitago Group (Benitago) is an e-commerce brand incubator and aggregator focused on creating and acquiring brands hyper-optimized for sustainable growth on e-retailer marketplaces such as Amazon. Founded in 2016 by Amazon seller natives, Benitago has launched over 10 brands and 300 products in-house. Along with brand incubation, the company connects with self-starting Amazon business owners looking to sell and grow their businesses. For more information visit https://www.benitago.com/.

Funding Insights

Based on industry data
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83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech