benefitbay™ is an end-to-end ICHRA administration platform for brokers and their clients, providing a full-service technology suite for simplified employee benefits. The company's platform is designed to make it easy for brokers to manage and administer ICHRA plans, while also providing employees with a streamlined and personalized benefits experience. benefitbay™'s individual-focused approach sets them apart from traditional employer-focused healthcare models, and their commitment to innovation and customer satisfaction has made them a leader in the ICHRA space.