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Beauty For All Industries Secures Nearly $100 Million To Expand Portfolio, Distribution And Global Footprint

Feb 22, 2022over 3 years ago

Amount Raised

$100 Million

DesignInformation Technology

Description

Beauty for All Industries (BFA) today announced a $96 million growth investment led by TPG Growth, the middle market and growth equity platform of alternative asset firm TPG. BFA includes beauty subscription brands IPSY and BoxyCharm, as well as owned brands Item Beauty, Treslúce Beauty, Complex Culture and personal care brand Refreshments under the Madeby Collective brand incubator. The company has steadily grown its stable of brands since 2011 with a focus on delivering personalized experiences through product innovation, machine learning technology and an inclusive, community-first approach promoting self-expression. The new capital will enable BFA to further develop its technology platform, expand its nascent retail store presence, and enter new, international regions to bring its unique beauty platform to consumers around the world.

Company Information

Company

Beauty

About

”Scent Beauty, formerly Edge Beauty, launched in 2019 was founded by Stephen Mormoris after a successful career as CMO of Coty Inc.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech