Piecing together many of its services makes sense for a startup like Bazaar in Pakistan as it enables the startup to offer a more comprehensive set of values to a merchant and Easy Khata is helping the firm gain customers, said Saad Jangda, co-founder of Bazaar, in an interview with TechCrunch. “We acquire customers through Easy Khata, funnel them through commerce, and once we have enough data on the merchants, we start building a credit product atop of it,” he said, adding that the startup has issued thousands of loans in recent months. Merchants have recorded over $10 billion in annualized bookkeeping transaction value on Easy Khata, the startup said. We want to cover more than 100 urban and rural centres across the country and build the largest network in the country so that we can move any category of goods from point A to B whenever and wherever is needed.”The startup plans to deploy the fresh capital to expand to more cities across Pakistan and launch new marketplace categories.