Bajío is the Spanish word for the shallows, that magical part of the ocean between land and the deep blue. The shoals, the reefs, the flats that lie just under the surface. The connection zone, teeming with life. These shallows are the world in which we are deeply rooted and from where we draw our inspiration. We believe in fishing. In its power to bring people together. We build sunglasses for those who fish. Who cast, drift, strip and set. Who prowl the waters where bonefish tail. Tarpon roll. Barracuda lie in wait. Where Redfish eat, nose down. Where Rainbows sip and big browns lurk in lairs. And where Billfish explode amidst screams of “marlin, marlin!!” We believe that the way you see the world impacts how you feel about it. We are driven to find the latest technologies and manufacturing techniques to create the most powerful visual experiences possible. We are driven to create products that are ocean-friendly, and to use clean manufacturing and green energy in our production. We believe in taking a human approach to business. We believe it’s important to treat people as people.