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Lab grown diamond jewellery startup Aukera has raised $15 Mn in a Series B funding round led by Peak XV to expand retail stores and enhance its product offerings.

Jun 30, 202516 days ago

Amount Raised

$15 Million

Round Type

series b

BengaluruJewelryRetailFashion

Investors

Alteria CapitalPrath VenturesSparrow CapitalFireside VenturesPeak Xv

Description

Aukera has secured $15 Mn in Series B funding led by Peak XV, with participation from Fireside Ventures, Sparrow Capital, Prath Ventures, and Alteria Capital. The startup plans to utilize the capital for retail expansion and product enhancement. This funding round has increased Aukera's valuation to INR 600 Cr. Founded in 2023, Aukera aims to become a 1000 Cr brand in the coming years.

Company Information

Company

Aukera

Location

Bengaluru, Karnataka, India

About

Aukera is more than a jewellery brand—it’s a movement to empower women to embrace their individuality. Our tagline, “When Women Make the Choice,” reflects our belief in uncompromised beauty and quality. With a mission to inspire one million women to choose pure, exquisite diamonds by 2025, Aukera is proud to lead the disruption of the traditional diamond jewellery industry.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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