Augmented Reality Concepts announced it raised $104 Million in an initial filing from an offering of $104 Million

Company

Location

About

We are Augmented Reality Concepts, Inc. (d/b/a Impel). Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across 51 countries.