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Athletic Greens Raises $115M From Alpha Wave Ventures And Strategic Investors To Accelerate Global Growth And Reach Millions Of New Customers

Jan 25, 2022•over 3 years ago

Amount Raised

$115 Million

Description

Athletic Greens, a foundational nutrition company, today announced $115M in new funding led by Alpha Wave Ventures to accelerate the meteoric growth of its subscriber base and ascent as a dominant global nutrition brand. Athletic Greens is meeting the functional nutrition and high performance demands of today’s market through the world’s top-selling foundational nutrition drink, AG1, which combines 9 synergistic products into 1 drink with 75 of the highest quality ingredients, and is poised to reach the millions of consumers who are driving the health and wellness market’s exponential growth. This new financing will help Athletic Greens grow the AG1 subscriber base through increased digital and offline distribution, broaden geographic expansion, increase production capabilities, and bolster scientific research and innovation to both continuously improve AG1 and strategically develop and launch new products. Today’s investment is at a valuation exceeding $1B dollars.

Company Information

Company

Athletic Greens

About

Athletic Greens is a global health company with a mission to empower people to take ownership of their health through a focus on foundational nutrition. The company sells comprehensive and convenient daily nutrition products that make it easy to get the nutritional insurance our bodies need. The company’s flagship product, AG1, is a foundational nutrition drink designed to remove the friction from covering the daily nutritional needs of a modern diet. AG1 combines more than 9 essential nutrition products into 1 convenient and great-tasting drink, giving customers an easy and efficient way to get their daily multivitamin, multimineral, probiotic, prebiotic, functional greens blend, immune support complex and more. Containing a complex blend of 75 vitamins, minerals, and whole food-sourced ingredients, AG1 contains no GMOs, no harmful ingredients, no artificial colors or sweeteners, and is diet-friendly whether you eat keto, paleo, vegan, dairy-free, gluten-free or practice intermittent fasting. AG1 is also NSF-Certified for Sport, a standard sought by many professional athletes and one of the most rigorous certification programs in the supplement industry, and made in a TGA-registered facility. Athletic Greens is a mission-focused company committed to making a positive social impact and was recently certified as Climate Neutral through their work with Brazilian non-profit, Pachama. Athletic Greens social giving efforts can also be seen through their partnerships with No Kid Hungry campaign and Da Alegria Foundation which both work toward solving food insecurity issues domestically and internationally. Athletic Greens was founded in 2010 by CEO Chris Ashenden and is a globally remote company with operations spanning North America, Europe, Asia and Oceania. Learn more at athleticgreens.com.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech