Anzu secures an investment from Amex Ventures to enhance in-game advertising. The funding will accelerate their mission to provide intrinsic in-game ads.

Jun 12, 2025•about 1 month ago

Tel AvivGamingAdvertising

Investors

Nbc UniversalEmmis CorporationWppPay Pal VenturesAmex Ventures

Description

Anzu announced that it has received a new investment from Amex Ventures. The undisclosed amount will help scale intrinsic ads in games and provide measurable data. This funding supports Anzu's mission to innovate in-game advertising solutions. Established partnerships with major gaming and advertising companies further enhance their offerings.

Company Information

Company

Anzu

Location

Tel Aviv, Tel Aviv District, Israel

About

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.

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VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

Anzu secures an investment from Amex Ventures to enhance in-game advertising. The funding will accelerate their mission to provide intrinsic in-game ads.

Investors

Description

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