Ivorian E-Commerce Startup Anka, Formerly Afrikrea, Raises $6.2M Pre-Series A
01/11/22, 9:03 AM
Money raised
$6.2 million
Round Type
pre-series a
A study by McKinsey & Company on general e-commerce activities in Africa says consumer spending will reach over $2 trillion in the next three years. Much of this spending falls under the importation of products, primarily influenced by consumer demand and the positioning of major e-commerce platforms in Africa.
Company Info
Additional Info
He said the company is building out a mobile application to make the process smoother. The platform also records over 700,000 visits from its buyers who have transacted over $35 million on the platform. In a statement, its co-CEO, Sebastien Boye, said I&P invested in ANKA because the company is at the heart of his firm’s strategy: talented and ambitious founders, significant growth, value creation and a compelling impact thesis. In total, the company, which LoftyInc Capital and other local investors back, has raised $8.1 million.“We’re pretty happy to have some VCs in the round, but also having entrepreneurs that already did what we did. ”The company said the pre-Series A round will help it build out its SaaS mobile infrastructure and further product development. Having engulfed Afrikrea’s merchant base, ANKA has sellers from 47 out of Africa’s 54 countries. In a statement, ANKA said these buyers come from 174 countries, the majority based in Europe and North America. ANKA is free to use when sellers fill up their product catalogs or generate payment links.