Account Takeover Fraud costs businesses nearly 7 Billion a year. We address the root cause. Our AI catches the scams that other vendors miss by visually examining millions of sites every day to detect online impersonation of your brand. Our solution finds credential theft (phishing), identity theft, payment data theft, personal information theft, and content re-publishing; and responds to mitigate the risk before your customers and your brand become victims. Our unique deception technology takes the fight back to the scammers. We stop them in their tracks by injecting realistic decoy data right into their attack sites. That breaks the scammers’ business model and helps to expose their real identities. Allure also provides best-in-class traditional responses via automated takedowns and blocklisting and a through our seasoned takedown team.