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Adwerx Secures $14.5M To Support Rapid Growth Of Customer Relationship Advertising™ Platform

Nov 23, 2021•over 3 years ago

Amount Raised

$14.5 Million

Durham

Description

Adwerx, the Customer Relationship AdvertisingTM (CRA) platform, today announced that it has secured $14.5M in a combination of equity and debt from Texas Capital Bank's Technology Banking Group, Savano Capital Partners, and existing investors. The company's Enterprise software business has soared 70% over the last twelve months, and the funds will be used to propel continued growth.

Company Information

Company

Adwerx

Location

Durham, North Carolina, United States

About

Adwerx provides Customer Relationship AdvertisingTM to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method - an approach to advertising that puts the company's local salesperson or agent on every ad, and is based on the psychological principles of trust and empathy that drive human behavior. Adwerx targets these customized ads programmatically to the salesperson's specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV - increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com. SOURCE Adwerx

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech