Reach & monetize users that have opted-out due to laws, regulations and ad blocking technology. The vast majority of privacy-first users are not opposed to ads. They are tired of being abused and have taken action to prevent it. Most advertisers and publishers assume that ad block users have chosen not to see any ads, but this is simply wrong. Ad block users are willing to see and even engage with ads at higher rates than other audiences. Only about 12% of these users want to avoid all ads. These users are simply overwhelmed with ads that disrupt their experience, invade their privacy, spread viruses and slow down page load times. These users are open to high-quality ad experiences to support the free internet.