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The paid search advertising company will use the fresh funds to fuel further growth in the US. The company uses “artificial search intelligence” to help its customers maximise their return on investment and make strategic decisions.“We’re growing 100% year over year in the US and scaling quickly in other markets, including the UK, France, and Australia,” said Adthena CEO and co-founder, Ian O’Rourke. The two companies announced that Kantar search clients will get access to the Adthena product suite, post-acquisition. In 2016 Adthena received a £2m investment from Mel Morris, the entrepreneur behind Candy Crush. Founded in 2012, Adthena is a search intelligence platform that employs AI-driven technology and a team of experts to help brands, marketers, and agencies in a range of search-related tasks.
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