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Admix Raises $25M Series B To Monetize The Metaverse With In-Play

Oct 26, 2021over 3 years ago

Amount Raised

$25 Million

Round Type

series b

LondonMobileSoftwareInternet Services

Description

Admix, the leading In-Play monetization company that bridges the gap between gaming content and brands, today announces that it has raised USD $25 million in a Series B round to scale up its In-Play solution worldwide; and establish it as the content monetization layer for the metaverse.

Company Information

Company

Admix

Location

London, Ontario, Canada

About

Admix is the pioneer of In-Play, the infrastructure to monetize gaming and the metaverse. Our technology allows developers to add non-intrusive product placements within their games, creating a better experience for players, developers, and advertisers. Founded in 2018 by Samuel Huber and Joe Bachle-Morris, Admix already works with over 500 advertisers worldwide to monetize more than 300 gaming and virtual-world experiences. Follow Admix on Twitter and LinkedIn. SOURCE Admix

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech