Firstpartycapital Invests In Adimo To Revolutionize Shoppable Ads And Commerce Media
08/30/23, 2:40 PM
Location
glasgowIndustry
food and beverage
Investors
Scottish Enterprise, Fpc, First Party Capital
Today Scottish company Adimo announced a strategic partnership with early-stage venture capital firm FirstPartyCapital (FPC), specialising in adtech, martech, and digital media
Company Info
Location
glasgow, kentucky, united states
Additional Info
Adimo integrates with any form of marketing to make it shoppable.
FMCG / CPG marketing does a great job of helping shoppers choose products. But it does a bad job of helping them buy them. Adimo makes life easier by time-shifting the fuss of buying, allowing shoppers to add products directly to their online grocery basket for later purchase.