Company
Wunderman Thompson
New YorkSocial MediaDescription
Wunderman Thompson North America CEO Audrey Melofchik has appointed Emily Chang to lead its West Coast offices, including LA, Seattle, and the Swift boutique agency in Portland. This move will maximize the creative, data, and technology agency's position as one of the few large agencies on the West Coast backed with end-to-end capabilities.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months