Wpromote Hires Andrea Bendzick As CEO, Boosts Female Representation In C Suite

Nov 19, 2024•8 months ago

Position

Chief Executive Officer

Company

Wpromote

Andrea Bendzick

El SegundoDigital MarketingMarketingAdvertising

Description

Wpromote has appointed Andrea Bendzick as the new CEO, succeeding founder Mike Mothner. The agency continues its pattern of turning to executives with expertise in technology and services, rather than traditional agency or media leaders.

Company Information

Company

Wpromote

Location

El Segundo, California, United States

About

Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

Wpromote Hires Andrea Bendzick As CEO, Boosts Female Representation In C Suite

Description

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Executive Insights

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Company Information