Wolverine Worldwide Appoints Melissa Mullen As Sweaty Betty Global Brand President
Jun 12, 2023•about 2 years ago
Company
Wolverine Worldwide
Description
Wolverine World Wide, Inc. , which operates one of the world’s largest portfolios of lifestyle and footwear brands, announced today the appointment of Melissa Mullen as Global Brand President of Sweaty Betty, a premium women’s activewear brand acquired in August 2021.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months