Vudoo Appoints Paul Blackburn As Chief Strategy Officer

Apr 02, 2025•4 months ago

Position

Chief Strategy Officer

Company

Vudoo

Paul Blackburn

MelbourneSoftwareRetailE Commerce

Description

Vudoo has appointed Paul Blackburn as its new Chief Strategy Officer. Blackburn brings over 25 years of experience in digital media, focusing on data-driven marketing solutions and enhancing customer experiences.

Company Information

Company

Vudoo

Location

Melbourne, Victoria, Australia

About

Vudoo's innovative SaaS/AdTech platform enables brands, publishers and agencies to monetise content using its suite of e-commerce and content enhancement tools. This suite includes Vudoo's patent-pending, in-stream transaction feature, which allows customers to make purchases directly within videos, images or links. Vudoo also enhances content using in-stream transaction and clickable content features, which are all powered by a secure API gateway and world-leading analytics platform.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

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Vudoo Appoints Paul Blackburn As Chief Strategy Officer

Description

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Company Information