Vudoo Appoints Paul Blackburn As Chief Strategy Officer
04/02/25, 4:05 AM
Location
melbourneIndustry
software
retail
e commerce
Position
chief strategy officer
Vudoo has appointed Paul Blackburn as its new Chief Strategy Officer. Blackburn brings over 25 years of experience in digital media, focusing on data-driven marketing solutions and enhancing customer experiences.
Company Info
Location
melbourne, victoria, australia
Additional Info
Vudoo's innovative SaaS/AdTech platform enables brands, publishers and agencies to monetise content using its suite of e-commerce and content enhancement tools. This suite includes Vudoo's patent-pending, in-stream transaction feature, which allows customers to make purchases directly within videos, images or links. Vudoo also enhances content using in-stream transaction and clickable content features, which are all powered by a secure API gateway and world-leading analytics platform.