Up Norway Appoints Karoline Hoff As Managing Director, Transitioning Founder Torunn Tronsvang To Chief Experience Officer

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Up Norway introduces discerning travelers to authentic and immersive experiences. The combination of local expertise, a sustainable approach, passion for Norway, and digital itineraries enrich the experience of each unique guest. Up Norway is proud to be B Corp-certified, a recognition of long-term sustainability efforts and corporate social responsibility leadership. We are also a Condé Nast Top Travel Specialist and a Travel + Leisure Top Travel Advisor. Up Norway commits to operating in a way that has a significant positive impact on its community and environment and has sourced partners who share these core values. Through providing guests with authentic experiences and offering exclusive access to sites and insider stories that would be a challenge to discover otherwise, Up Norway commits to providing “best ever” experiences.