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Under Armour Appoints Matt Dornic As Chief Communications Officer

Apr 30, 2025•3 months ago

Position

Chief Communications Officer

Company

Under Armour

Matt Dornic
BaltimoreRetailE Commerce

Description

Under Armour has hired Matt Dornic, former SVP of communications at CNN, as its new Chief Communications Officer. Dornic will replace Jen Smith, who is transitioning to the head of human resources at Under Armour.

Company Information

Company

Under Armour

Location

Baltimore, Maryland, United States

About

Under Armour is a global leader in performance apparel, footwear, and equipment, driven by a relentless pursuit of innovation to make athletes better. Founded in 1996 by Kevin Plank, the company is headquartered in Baltimore, Maryland. Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Its vision is to inspire athletes with performance solutions they never knew they needed and can't imagine living without. The company's core values—Love Athletes, Celebrate the Wins, Stand for Equality, Act Sustainably, and Fight On Together—guide its commitment to inclusivity, sustainability, and community engagement. Under Armour continues to empower athletes at every level, from professionals to beginners, by providing high-quality gear that enhances performance and fosters a sense of unity and purpose.​

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
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Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
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