U.S. Soccer Names Catherine Newman As Chief Marketing Officer
07/09/24, 3:10 PM
Location
chicagoIndustry
sports
fashion
Position
chief marketing officer
Catherine Newman has been hired as the Federation's Chief Marketing Officer. Newman will lead the Federation’s efforts around brand development, including meaningful storytelling and content, digital and social engagement, overarching insight-driven marketing, and a diversified direct-to-consumer strategy.
Company Info
Location
chicago, illinois, united states
Additional Info
U.S. Soccer has been the official governing body of the sport in the United States for more than 100 years. It is looking towards the future amid an unprecedented moment of opportunity, aligning its efforts around five strategic pillars.