Position
Chief Marketing Officer
Company
U.S. Soccer Federation
ChicagoSportsFashionDescription
Catherine Newman has been hired as the Federation's Chief Marketing Officer. Newman will lead the Federation’s efforts around brand development, including meaningful storytelling and content, digital and social engagement, overarching insight-driven marketing, and a diversified direct-to-consumer strategy.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months